The Breakers Palm Beach in Palm Beach, Florida.

Welcoming ALHI to the Carats & Cake Family

BY CARATS & CAKE / 02 21 23
Photo by Luv Rox

Today is an exciting day at ROH as we share the news of our strategic partnership with ALHI. For those of you who may not be familiar, Associated Luxury Hotels International (ALHI) is a luxury global sales organization spanning the spectrum of hospitality with their 250 prestigious member properties. We all know the value of social events for hospitality groups and their properties - it’s a huge revenue opportunity that warrants its own purpose-built solutions for marketing, sales, and finance teams. 

Through our partnership, ALHI, the leading global salesforce connecting the world's most prestigious hotels and resorts, cruise ships, and destination management companies (DMCs) to the meetings, incentives, convention, and exhibitions (MICE) industry, is unlocking the marketing power of Carats & Cake for its members through preferred pricing and exclusive access and introducing ROH’s software solution to sales and finance teams across its portfolio of properties. As members seek new, innovative solutions to improve their operations and continue to grow, ALHI now offers an even stronger value proposition with a direct line into our company to improve their operations, increase event bookings, reduce customer acquisition costs, and access industry-first customer insights.

With a focus on expanding its carefully curated portfolio of independent luxury resorts, and hotels worldwide with Destination Weddings by ALHI, the company recently surveyed its members and uncovered that 95% of its member properties expressed interest in expanding their lines of business in social events. What's more, 93% indicated that these types of events were where they had the most opportunity to learn about new solutions and strategies. ROH’s dedicated marketing channel and social event community, Carats & Cake, with an audience of 100 million, provides ALHI members exclusive access to dive deep into the world of social events and take action on consumer interests and trends.

We are truly privileged to have earned the trust of an industry leader such as ALHI and are looking forward to this partnership expanding the utilization of our revenue optimization platform. Staying in tune with our partners, we continue tailoring new features and capabilities to meet unique needs that will increase exposure, event bookings, and revenue while also improving operational efficiency. ALHI’s member properties are uniquely eager to learn while growing their businesses and our purpose-built platform modernizes both the customer experience while driving bookings, revenue, and simplifying processes for everyone involved in the hospitality industry.