Urban Set Bride

About Urban Set Bride

Urban Set Bride is a family-owned, appointment-only bridal boutique in Richmond, Virginia, dedicated to offering a stress-free, personalized shopping experience. Founded in 2014 by Christine Haines Greenberg and her mother, Jennifer, the boutique was created to provide an intimate alternative to big-box bridal stores, with a focus on inclusivity, exceptional service, and handpicked designer gowns.

Unlike traditional bridal shops, Urban Set Bride curates a selection of independent designers, ensuring each gown is unique, stylish, and high-quality. The boutique is known for its welcoming, body-positive environment, offering a range of sizes and styles to make every bride feel comfortable and celebrated. It also prides itself on being LGBTQ+ friendly, ensuring that all love stories are honored.

With a small, dedicated team, Urban Set Bride provides a one-on-one, pressure-free shopping experience where brides can focus on finding their perfect gown with expert guidance.