The Urgent Company: Coolhaus, Brave Robot + Modern Kitchen

About The Urgent Company: Coolhaus, Brave Robot + Modern Kitchen

The Urgent Company is changing the way things are made, starting with food.

We're obsessed with discovering new applications for science and technology that make better, more sustainable products. Our brands Coolhaus, Brave Robot and Modern Kitchen make it easy for consumers to take direct action on the climate crisis, whether they know it or not. And if they don’t know it? That’s fine, because we’re thinking about it for them.

Science gives us better tools to make more sustainable products, and we're urgently working to make those products accessible to everyone, everywhere.

Coolhaus Ice Cream

When Natasha and Freya founded Coolhaus in 2009, they did not feel represented by any of the dessert brands on shelves… not as Millennials, not as women, and definitely not as LGBTQ+ women. They decided to be the brand––from the product to our culture––that they wanted to buy. They bought a piece of shit postal van masquerading as an ice cream truck on Craigslist for $2500 dollars and towed it to Coachella Music Festival using a triple A platinum membership - which included one free 200 mile tow! After debuting to the crowd of 100,000, the brand went viral.

They’re proud to have turned those scrappy origins into the top women-led ice cream company in the nation with sammies, cones, pints and cups (in dairy and dairy-free!) in 6000 grocery doors from Whole Foods to Thrive Market, ice cream trucks in LA & NYC and a flagship shop and Innovation Center in Culver City. They remain true to the authentic origins of the brand: represent positive change, push the envelope for the future, and create high-quality ice cream and plant-based novelties for all to enjoy. They hope Coolhaus inspires the next generation of diverse founders, entrepreneurs, and creators to live out their dreams.

Brave Robot Animal- Free Dairy Ice Cream

Real Dairy Ice Cream. No Cows. No Kidding.

It isn’t like dairy, it is dairy. Just made without animals. We use milk protein from precision fermentation to bring you all of the taste and texture of dairy with none of the animal impacts.

Modern Kitchen Animal- Free Dairy Cream Cheese

We believe in good food made thoughtfully. We believe in using a modern approach to create traditional foods without compromising on taste. And because dairy is resource-intensive, we're remaking dairy itself — without cows.

Using an animal-free whey protein that reduces greenhouse gas emissions by 91-97% compared to protein from cows, Modern Kitchen cream cheese has all the creamy deliciousness of regular cream cheese, but without any animal impacts. We love making food and sharing it, so we’re starting in the kitchen.

We’re bringing something new to the table, and we have a seat ready for you.