There’s an old saying, “You can’t be all things to all people.” In social media, you can’t be all things on all platforms. What works on Instagram doesn’t necessarily work on Pinterest. TikTok is another beast altogether. Each social media platform has its own specific language and needs love, care and attention to thrive.
Very few venues, if any, have the time or resources to manage their presence on more than one or two platforms. In order to help you decide where to focus your efforts, here are the three that we find to be the most effective for wedding venues.