Alison Events

About Alison Events

Alison Events is a trailblazer in the world of event planning and design, known for crafting deeply personalized and creatively distinct experiences that reflect each client’s unique story. Based in Northern California, her team spans coast to coast—from the West Coast to the East Coast, and across the South and Midwest—bringing both a national perspective and local expertise to every celebration.

More than just a boutique planning firm, Alison Events is a global team with the creative capacity to design and execute unforgettable events—whether it’s a destination wedding, a corporate experience, or a big-bash birthday. We believe in crafting meaningful moments that inspire. What sets us apart? We listen deeply. Every celebration is shaped around our client’s vision, and we pride ourselves on translating those desires into one-of-a-kind environments through a thoughtful mix of lighting, floral design, furnishings, and linens. We collaborate with the best designers, fabricators, and chefs in the industry to bring each experience to life. Our partners are more than collaborators—they’re our friends. As are you.

Our work has earned the trust of discerning clients—from cultural icons and tech visionaries to professional athletes—including Jesse Bongiovi, Seth Rogen, Sophia Bush, Evan Williams (Twitter), Chad Hurley (YouTube), NBA’s Alex Lopez, and former NFL star Jay Cutler. Recognized globally as one of the top event planners, Alison Events has been featured in leading publications such as Vogue, Over the Moon, Martha Stewart Weddings, Goop, Brides, and more.

With 24 years of experience planning and designing weddings and events, Alison Events has also published three books—the most recent, Gorgeous Gatherings: Designing Unforgettable Weddings and Luxurious Celebrations, was released in October 2024.