Step 4: Set up a “Google My Business” profile
Google gives an advantage to local businesses, making it an important factor in SEO for wedding venues. You have a better chance of ranking high for local searches if you have a local profile. It’s easy to create, and the listing is free.
Once your local profile is in place, encourage couples and their guests to write reviews as a way to boost your SEO for venues. Google’s algorithm gives a lot of weight to the ratings and language in user reviews. A five-star review that includes your keyword phrase (or some variations) can push a wedding right into the top spot in the venue search results.
Take your SEO for wedding venues to the next level with more advanced tools
The above steps constitute the basics in terms of knowing about SEO for wedding venues. These methods and resources let Google know that your venue is there and what your key differentiators are. If couples are looking for what you have to offer, and you have the right keywords, there’s a good chance couples will see your venue in a top-three spot.
Once you’ve got your basics covered, you may want to turn up the volume on venue SEO. You can take these steps to drive more of your venue to the top of more search results. Here’s how to make the most of your venue and event SEO strategy:
Add tracking tools to your site: Two tools can give you greater insight into who’s visiting your site, where they come from, and what brought them to you. Both are free:
- Google Analytics tracks traffic
- Google Search Console tracks keywords and venue SEO
If you’re serious about keyword and SEO tracking, there are better, fee-based tools from Rank Ranger and SEM Rush.
Add more and better content: Add 10-30 pages of well SEO-ed content for your main keywords every year. About one page every 2-5 weeks. Make these pages longer—1,000 to 5,000 words. The more competitive the keyword is, the longer your article should be. Make sure you use your keywords enough to stand out in the content without sounding spammy. This can help drive you to the top of the more competitive search terms.
Get links to your website from other domains: Google considers links to your website the best indicator of its importance and popularity. News articles can link to your venue’s website. Plus, you could even get links from photographers, florists, or planners. Many will link to your site if you link to theirs, but a significant success marker of SEO for venues is to get links only to your site. Wedding directories and showcases like your Carats & Cake profile are links. If you haven’t already created or claimed a profile, claim or create it now.
Make sure your website is technically up to snuff: A key part of understanding SEO for wedding venues is knowing that Google penalizes sites for technical glitches. Pages need to load in less than three seconds, and TTFB (time to first byte) should be under 0.3 seconds. Use secure HTTPS and not HTTP for your domain. Also, remove all broken links; Google frowns on 404 errors.
Optimize for mobile: Most website development tools and content management systems use responsive design. That means the layout adjusts to the size of the screen for mobile. If you build your website on a responsive template, you only have to design it once. The CMS will automatically adjust the layout of your site for desktop and mobile, and in turn, will improve your overall SEO for venues and events.
Include a prominent phone number or chat feature: Make your customer service numbers and chat functions easy to find is an easy way to further perfect your venue and event SEO strategy. When working on the SEO for wedding venues, putting this information at the top of the page makes the most sense. It also helps convince Google’s crawlers that you’re a relevant website worthy of a higher position in their venue search engine results.
Getting to the top of Google search result pages isn’t something you do once and forget about. Strategizing your SEO for wedding venues is an ongoing process of competition and keyword research, adding content, and keeping your website up-to-date. Figuring out your ultimate strategy in terms of SEO for venues may not be easy, but it’s not difficult either. And the return on investment is one of the highest in online marketing.