We love any tradition that involves a bold fashion statement—especially on your wedding day! During the Lunar New Year period (this year, it started on February 1) and beyond, wearing red is not only celebrated but exemplifies joy. To honor their heritage and exude such happiness associated with the color, many brides choose to wear a red wedding dress. “In Chinese culture, the color red is synonymous with happiness, fortune, and success,” says East Meets Dress founder Jenn Qiao. “It makes sense that it’s the most popular clothing color for brides!”
After struggling to find ceremony supplies designed with the modern woman in mind for her own I-DO, the co-founder created the first Asian-American brand for beautiful, red Chinese wedding dresses. “I wanted to celebrate my Asian roots without compromising quality or style,” explains Qiao, “that’s why my Maid of Honor and I decided to start the first modern fashion company to bring Asian-American representation and inclusion to the traditional wedding industry.”
We spoke with the founder about the marriage between the Lunar New Year and the choice to wear a red wedding dress as a bride.