J’adore Jay

About J’adore Jay

Hi there! I’m Jacinda MerChant, born and raised in the beautiful state of South Carolina. I graduated from the University of South Carolina with a degree in business and jumped headfirst into the wedding world the day after I tossed my graduation cap in the air. I started out as a wedding blogger, sharing the incredible work of talented wedding planners and vendors across the Carolinas. Those two years were an incredible learning experience, and they ignited a passion in me that I couldn’t ignore.

In 2019, I decided it was time to take the leap and start planning weddings myself, and I haven’t looked back since! There’s something so magical about helping couples bring their dream weddings to life. From the first consultation to the final send-off, I pour my heart and soul into every detail, making sure each wedding is as unique and special as the love story behind it.

Watching my business grow into what I’ve always dreamed of has been a thrilling journey. Winning Best of South Carolina for event planners in 2024 was a surreal moment, and it’s opened doors to some incredible opportunities, like interviews and features in multiple wedding publications. It’s been such a joy to see my work celebrated, but the true reward is the smile on my clients’ faces when their big day unfolds just as they envisioned. I’m so excited to continue growing and evolving, and I can’t wait to see what the future holds for us!